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CHARLES W. RICKS is a retired Army officer who now works as a researcher and advisor on news media relations. He has lectured and conducted training on the subject throughout Europe and the United States to include meeting with officials of former members of the Warsaw Pact and other nations. In addition to his service with armor and cavalry units, his public affairs experience includes assignments in the Office of the Secretary of Defense and Allied Command Europe and SHAPE, Belgium. He specializes in crisis management issues and has developed policies, plans and procedures for communicating with reporters covering a variety of national and international military activities including working with journalists in the former Soviet Union during airlift operations. He holds a BBA in Marketing from the university of Wisconsin-Madison and an MA from the University of Kentucky; he taught at the U.S. Military Academy and at the Armor School at Fort Knox and was Director of the Broadcasting Department of the Defense Information School.
*The above information may not be current. It was current at the time when the individual worked for SSI or was published by SSI.
Authored by COL Charles W. Ricks, Dr. Rod Lyon, Prof. William T. Tow.
Given the volatile, unstable, and ambiguous environment in which armed forces can find themselves, the actions of field forces have a greater chance than ever before of affecting subsequent strategic decisions made at higher levels. The pressure on field commanders to "get it right the first time" is demonstrably greater than ever.